Executive Summaries are critical to quickly convey the most salient points about your company to investors and other stakeholders. The end objective is to accurately assess the level of interest from the appropriate entities.  This enables you to focus your time and efforts on developing mutually beneficial relationships, and not waste time where it is not productive.

 

Problem

Investors and potential partners easily lose interest if they do not perceive how it may benefit them. Investors continually look for a reason to say “No” so they can focus on what fits their style. If the message is not clearly conveyed quickly, doors may close and investors will question your leadership and organizational skills.

And when interest is expressed, what is it that piqued their inquiry for a meeting or more information?

 

Solution

Several different Executive Summaries are needed to serve different audiences and mindsets. A one-page overview, a 2 – 3 page summary, and a more detailed summary can all be effective. Even the shortest Executive Summary must clearly convey the opportunity. The objective is to have the appropriate entities request more information.

A natural outcome of the Executive Summaries is the formation of several different verbal pitches: 30-second elevator pitch, the 2-minute pitch, and the 5 – 7 minute comprehensive pitch. Each of these are critical.

For most ventures, there is a need for several sets of verbal pitches for different aspects of the new venture.

 

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